during a trip to london, i was very fortunate to have been introduced to some studios through a gracious professor (whom i will definitely have to introduce in another blog post as her work is amazing!) and one of the studios that i had a chance to visit was nick bell design.
their office was located in an old industrial building, which also housed many other creative firms (product design, graphic design, etc.) and the energy was electrifying! i wanted to take a tour of the whole complex! the people who worked there were very friendly and shared projects designed by the studio. the work was very diverse and aesthetically different from what i usually design, which was great as it opened my eyes up to a new way of approaching projects.
one of the identities that they were working on at the time consisted of a logo that was hand illustrated and they explained how difficult it was to try and create a 'tree' logo that looked clear enough when it was sized down. each individual branch had to be retouched and redrawn to create the perfect balance between negative space and the image itself. when i viewed the logo in person, it was beautifully foil stamped into a dark colored cotton paper... the tree looked as if it was floating.
if you have a minute, go pop-by their website as they have downloadable .pdf's of their work that you can view during your coffee break. enjoy!
// nick bell design
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