on a quest to find work that's mind boggling, i realized while reading the book by kenya hara entitled, "designing design" that sometimes inspirational design is not always about using the most craziest colors or making something that looks like it is part of another galaxy far far away. in fact, a lot of beautiful design is created by noticing details of existing pieces and tweaking them to present a new way of viewing the piece. for example, in the book there is a project which questions the shape of a toilet paper roll and asks "what if it was designed differently, how would it effect the product itself?" i won't go into details here as i wouldn't want to give anything away, but if you're interested to find out what kind of answer came out of the question, please do read the book. it's quite fascinating.
another designer was once saying that most things if not all things have already been 'created' and therefore, it's nearly impossible to create something 'new' and 'different' as most designers strive to do. i cannot say that i agree or disagree with this point of view, but i do believe that there are many things exisiting around us that if one were to revisit each 'thing' again and again, that there would be many new ways of creating that same object.
with this thought, i have always been mesmerized by design/designers who take this ideology and create something beautiful within our existing visual language. commune, a design studio located in hokkaido japan, somehow takes this idea to another level. their design work is a cross between nature + modern design. understated and yet, glows. it makes me think about life and noticing all the small details. their work gets me -really- excited.
// commune
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