product*obsession : gg

i've always been drawn to the idea of things being in their natural or most minimal of forms, but incorporated within that medium a sense of surprise or new perspective on the usage of that product. recently, i was reading an article entitled the problem with creativity from logodesignlove , which talked about how when we are children, our creativity is limitless as we have not been 'conditioned' by our surroundings/society, but as we get older, the more we learn, the more we are 'limited' to what we believe is true.

case in point. when i was in preschool i remember making these 'mud cakes' made from 3 different types of mud and 'selling' them at my general store to 'customers'. my playmates would come pretending to be mothers and 'buy' these cakes and eat them saying they were delicious! i'm sure many girls (and some boys!) can relate to this act of playing 'house' but the article reminded me that yes, once we become adults because of the knowledge that we have gained in our lives, as far as creativity is concerned, we might be stifled from creating more innovative products.

now i am going off on a tangent, but back to my point being that i love the idea of things being minimal or simple, but with a different perspective is that it allows to open up the mind of the viewer to see something in a different light. the products made by gg reminds me of this thought process. things that 'seem' to be might not be or a particular pattern on a simple piece can make it extraordinary. there's a word in japanese called 'haeru' which literally means 'to grow', but in this case i believe the embellishments on each of the gg pieces allows the original material, whether metal, clay, paper to 'haeru' because of the little touches that they add.

// gg