fashion*obsession : built by wendy

although i have always heard from others that anything is possible if you want it badly enough, i always wondered how sustainable it would be to build a company purely from one's own two hands... literally. in a society where abundance, mass-production, machinery, ikea-ism and more-is-better ideology, would anyone even be interested in a product that was 100% made by hand and be willing to pay a premium for an item that was produced in such a manner? my own interest has been to create goods in such a way, each individual item carefully crafted with thought and intention behind it. nothing would be over made and there would be no waste.

while hunting for possible mentors or individuals who have built up their dreams in such a way, i ran into a video from etsy documenting wendy mullin, the creator of built by wendy. i'm sure many had already known of her when i discovered wendy as her line of clothing is beautiful yet accessible, not something that only runway models would look good in. but what interested me more than her clothing line was how she began her company, her passion and determination to build it up 'by hand'. the more i learned about her, the more i realized that in fact, if you truly believe in your own philosophy and stay true to yourself, that it will translate. it will become a reality.

i'm not here to judge anyone's way of building their dreams. dreams are built in many ways, some build it by brick, others mass-production, some straw, others through child-labor. ok, i'm -not- cool with child labor. but many ways of realizing one's dreams. i am all for people realizing those dreams and pursuing what makes you happy. truly happy. i'll just choose to use my own two hands and hopefully make my dreams come true. thank you wendy for giving me the courage to push forward.




// built by wendy